Different things motivate different folks. Some people are motivated to enhance their appearance while others are motivated by prestige or sexual conquest. Others are motivated by money. When it comes to work, many people are not motivated to do much of anything except show up and collect a paycheck. It is our job as managers to create an environment in which employees are inspired to do a better job and forge.……

There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release. That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it’s never – ever –……

What is Coaching? Coaching is a fairly young discipline, so there are a lot of definitions of the term “coaching”. Let’s take a look at various descriptions offered on the World Wide Web. Coaching can be defined as: * A process providing an individual with feedback, insight and guidance on achieving their full potential in their business or personal life. * A strategy used to help individuals reach their fullest potential……

“Personality can open doors, but only character can keep them open.” ~Elmer G. Letterman “The best job goes to the person who can get the job done without coming up with excuses or passing the buck” ~Napolean Hill What About Politics? Political Astuteness is something that you may not learn in school; however, it plays a significant role in success in business. “Man is by nature a political animal.” ~Aristotle Take……

Here are 7 key ways to jump start your cold calls: 1. Research Your Market Before you start your cold calls it’s important that you’re prepared. This way, your prospect feels you really do understand their situation. Research the company you are calling, identify what issues they are having based on your other clients in their same industry and ask others in your company the main reasons why people buy your……

1. Find Your Niche Chances are, you already have a target audience that you are marketing your products to. Let’s face it, you’re probably looking for ways to increase your market audience and profit…or you probably wouldn’t be reading this article. Here’s the real facts… you don’t have to find a wider audience to increase you sales. Have you noticed similar characteristics that groups within your target audience have in common?……

Have you ever thought about how much rudeness may be affecting your bottom line? What is the cost to your company when you or the people who represent you lack proper manners? Do you know how many clients are turned off by employees who would rather carry on a conversation with each other than with the person who came to purchase your service or product? Can you count the number of……

It used to be the case that people could get a job and expect to stay there for as long as they wished. That is no longer the case and we should realistically anticipate 3 or 4 job changes in our working lives. When we are faced with redundancy, we often feel as though we are out of control. Something is happening to us that we don’t want and we feel……

It’s amazing what a well-written and nicely presented resume can do for your job search. Before you send yours out, follow this checklist to ensure you are sending out an excellent quality representation of yourself. 1. Grammar, spelling, punctuation – Use the grammar and spell check function, then print it out and read the document word for word. Spell checker doesn’t know that you meant “manager” when you actually typed “manger.”……

When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today’s postcards are vibrant, high-impact creations with clip art so real that it’ll jump off the page at you. And the best thing about them… 1. They’re Short and Personal Let’s face it, people just don’t have time to sort through a lot of advertisements and junk mail. If the truth……