You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better? Analyze this Analyzing issues or campaigns is the first big step in truly understanding any……
Every copywriter’s nightmare. We write beautiful copy for a client, who takes one look and says, “You can’t be serious! This is too sales-y…or too simple…or too different…” And I’m reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re……
One of the attractions of working at home is the vision of freedom it invokes — no time clock, no time sheets, and no one to account to for how you spend your time. Yes, it is an attractive proposition, but like so many attractive propositions there is a heavy downside — you are likely wasting a lot of time. My husband spends time every day filling out these large spreadsheets……
If you save money, the money will save you The problem with most peoples finances today is that they are not getting enough income to satisfy their needs and wants. People are naturally going to buy things they want even if it means spending more than they have (credit cards), and they know in the back of their minds that they cant afford it, but they will get it anyway. I……
Whenever something changes, most people feel a sudden sense of fear. True, guttural fear. I’m sure there’s some logical reason for it. Maybe it’s wired deep into our lizard brain, where if something changes, we’re no longer safe. And if our primordial self doesn’t feel safe and comfortable, we assume we’re about to die. Thus do we run as fast as we can to safety, or stand and fight our……
Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing… customers have the power to decide whether or not to buy your product. Yeah, the products and marketing methods are changing……
Honest Business Opportunities Review. Finally an honest way to make money online. Tired of business opportunities that do not deliver what they promise? We have reviewed the top selling programs on the Internet today. Below you will find a link to reviews of the top 3 opportunities that actually work. The key to making money online is knowing how and where to start. Without the right starting point you will waste……
Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of……
Let’s face it – time is probably our greatest resource. We never seem to have enough of it and it seems to pass so quickly. Well we won’t get any more of it and we can’t slow it down. What we can do is make the most of the time we have. Here are some simple steps you can take to get the most out of your day. 1. Plan your……
1. Identify Target Industries Certain industries are more likely to need your product. Some have clearly defined buying cycles. Narrow your target industries to ones that have both money to spend and a high likelihood of spending it on your product. The final list should include one or two industries. 2. Define Target Job Titles Your next challenge: Find the people in your target organizations in charge of buying your product……
